Preparing localized store screenshots
2026-07-21
Presenting store images in the target market's language noticeably lifts installs — the user grasps the value proposition instantly in their own language.
What to localize
- Captions: the most important part; translate for each language.
- The app content in the screenshot (in that language where possible).
- Text on the feature graphic.
Practical workflow
- Build the design once; only swap the text per language (keep the layout fixed).
- Play language codes can be regional (tr → tr-TR); name folders accordingly.
Vitrinshot has language tabs: you write each panel's caption per language and export goes out as "language × target" in one zip — no need to rebuild the layout.